Alexander Long (b. 1992) is an Oakland-based artist whose practice examines the consumption of imagery and the visual systems that shape contemporary life. Working primarily through sculpture, Long uses cake as a recurring symbolic language—an object loaded with cultural, historical, and economic meaning. Across his work, cake operates not as imitation but as signifier, pointing to wealth, celebration, class, and the aesthetics of excess embedded within consumer culture.
Long’s practice critically engages with image culture, surveillance capitalism, wholesale production, and advertising. By investigating the origins, circulation, and consumption of images, his sculptures invite viewers to consider how visual desire is manufactured and monetized. The familiar sweetness of cake becomes a lens through which power, spectacle, and control are quietly exposed.
He has exhibited widely across the United States and internationally, including Frosted Visions at Book & Job Gallery, San Francisco, and More Than Now at Moosey Gallery, London.